며칠전 개인적인 메일을 통한 매체에 대한 접근을 올린적이 있는데, 이번에는 개인적인 메일 + 보도자료로 보내온 사례가 왔습니다. 그래서 긁어 올려봅니다. 편지를 받을 개인에 대한 가벼운 인사 + 공식적인 보도자료가 합해진 형태가 제일 좋은 방식이라고 봅니다.

물론 이게 완벽한 형태라는건 아니오니 염두에 두시길. 참고할만한 보도자료 포맷의 왕은 popcap의 것입니다.

더불어 이쪽에서 보도자료 작성하는 스킬도 알려줬는데, 다음과 같습니다. 얘기하는 곳마다 약간씩 다르지만, 대체적으로 이런 식이라 보시면 될 듯.

Paragraph 1: Who are we & 1-2 sentences that briefly describe the game (or event, or whatever)
Paragraph 2: The game story & background
Paragraph 3: Features
Closing: Call to Action
Boilerplate (Information about the company)

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이메일 제목 :

Review Request and Press Release - Legend of Fae

We're looking for reviews! Please contact me to cover this product; especially if you have anyone on staff who enjoyed Puzzle Quest or similar games! Interviews are also welcome.

FOR IMMEDIATE RELEASE

Press Contact:
Joseph Lieberman
Endless Fluff
<이메일은 요청에 따라 지웠습니다.>

Endless Fluff Launches Legend of Fae

First commercial release mixes action, puzzles, and RPG.

Feb 22^nd, 2011 ? Endless Fluff (http://www.endlessfluff.com) is very pleased to bring you their first commercial game, Legend of Fae. Legend of Fae takes the classic matching puzzles game as the battle mechanic of an RPG, then, to add their own twist, removes the turn based format. The result, an action packed RPG that will require you to keep your wits under fire.

The Island of Sea Cross was a fairly peaceful place, even during the war. However, when Claudia's uncle goes missing, leaving behind only a note and a strange artifact, the peace the island once knew is torn asunder. Creatures called Fae have begun appearing in town and are causing all kinds of trouble. With the power of this strange artifact Claudia calls upon four elementals to help guide her to her uncle and, she hopes, some answers.

Legend of Fae features over 50 levels and 30 upgradeable skills for your elementals. The combat is fast and dangerous as Claudia explores deeper towards the Faery Gate. The loveable elementals and the innocent Claudia make an adorable quintet of adventurers that are sure to resonate with young and old players alike. Two difficulties allow you to pick the speed of your enjoyment.

A free demo of Legend of Fae is available at the Endless Fluff website at www.EndlessFluff.com. Stop on by!

ABOUT ENDLESS FLUFF

Endless Fluff Games is an NYC based independent developer that provides fun and challenging games that are easy to get into. Our goal is to deliver a rich and deep experience through our strengths in art, character and setting. We aim to explore many genres and game design possibilities to offer diversity to our fans. http://www.EndlessFluff.com

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Additional screenshots and review copies are available upon request! Contact <요청에 의해 이메일 주소를 지웁니다.>

Screenshots:

http://www.endlessfluff.com/GAMES/lof1/promo/lof_screen_1.jpg

http://www.endlessfluff.com/GAMES/lof1/promo/lof_screen_8.jpg

http://www.endlessfluff.com/GAMES/lof1/promo/lof_screen_4.jpg

Demo:

http://www.endlessfluff.com/GAMES/lof1/Legend_of_Fae.exe